ROASTAR
Between finding a (good) designer, absurd order minimums, and overseas manufacturing, custom-printed packaging used to be slow, expensive, and out of the question for small businesses.
Emphasis on used to be. By offering helpful customer service, domestic production, and order minimums as low as 50 units, Roastar has blazed a trail of stunning, attainable packaging solutions for all.
Today, Roastar is growing fast, with a proportional need for new website copy and creative concepts that make an impression.
New website content, rolling out over the course of 2024.
An assignment that kicked me out of my comfort zone: adapting Roastar’s brand voice to appeal to veteran-owned Black Rifle Coffee Co. Some of the product concepts we pitched are already in development.
